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Outreach

From the tip someone hands you to the reporter who covers it.

Right now, story ideas come in through email, a hallway conversation, or not at all. Finished stories go out the same way: a copied link and an email you've written a dozen times, with no record of who you already reached. Outreach gives you a real channel for both ends of that.

Why it matters

Story ideas and press contacts both live in someone's head. Then they leave.

That history is invisible to the rest of your team and impossible to hand off: who pitched an idea last spring, who on your press list already covered this beat, who never opened your last email. Outreach makes both halves visible, every idea that came in and every pitch that went out, in one place your whole team can see.

Open the door to your whole campus

Anyone can submit an idea. You decide what becomes a story.

Put up an open call, alumni memories, undergraduate research, campus life, whatever you want to hear about, and let anyone submit directly. Every submission lands in one queue with the rest of your pitch pool, ready to read, compare, and claim.

Or go straight to the people you already know

Build a form for exactly who you want to hear from.

Send a targeted portal to faculty, alumni, or any other group of contacts, with your own questions attached. Read the answers by respondent or by question, so you can spot the one that reads great on camera or fits a campaign you're already planning.

Pitch straight from the story

No separate tool, no copy-pasting a link.

The moment you publish something worth outside attention, pitch it to your press contacts right from that card, or head to your contacts list and pitch one person, or several, at once.

Send from your own inbox, tracked automatically

You send it the normal way. Contoro remembers the rest.

Each recipient gets their own personal link, and you send it from your own email as usual, but from then on, you can see who opened it and when. Reopen the same pitch later and the full list is there: sent, opened, still waiting.

What's included

Every entry point you'd expect, in the places you already work.

Outreach adds open and targeted portals to your boards and contacts, plus pitching and tracking straight from a published card. No new tool to learn, just more of the app you're already using.

See Contoro with your own team's work.

Request a demo and we will set up a workspace for you to try.